THE AFRICAN INTERIOR
BRAND & WEBSITE
BRANDING / WEBSITE / E-COMMERCE
The African Interior is a new venture seeking to showcase and sell curated collections of original African art. We created a simple, timeless logo and brand identity, utilising elements of the art pieces themselves to create something truly unique. The website has a modern, understated and minimal black and white aesthetic which enables the art collections to shine. The website is also fully customisable with an intuitive CMS and easy to manage e-commerce set up.
The UI is kept clean and minimal, enabling the art imagery to hero and creating a premium brand experience. The use of white space and sans serif fonts is understated and modern. In addition to the website, we created branded collateral and packaging for a cohesive brand aesthetic.
