CAPE ISLAND: WEBSITE, BROCHURE & CONTENT
Cape Island is a luxury lifestyle brand based in Cape Town, South Africa. They are creators of luxuriously scented candles, home fragrance, lotions and soaps using bespoke fragrances inspired by the raw beauty and natural wealth of Africa.
Services
Website design
Website development
E-commerce
Content creation
Brochure design
Mailchimp email template
Social media strategy
Cape Island had an existing website but it wasn’t performing as it should. With a luxury product and aspirational branding, they wanted a more editorial aesthetic for their online presence, as well as improved e-commerce user experience and sales performance.
We created editorial-style content to give a high-end, aspirational feel. In addition, we updated the social media feed with a more modern grid layout and added an advanced slider with a subtle animated effect. We added functionality that enabled the client to add promotional banners easily and pull in featured products as required. A mega-menu with lifestyle imagery was created for super-smooth navigation through the site.
The Woocommerce online shop was revamped completely for a more seamless user experience, ensuring that it was fully responsive across all devices. We also added category filters across all product ranges for ease of use and to fully showcase the product attributes. The branding was updated across the website to align with the brand’s positioning in the luxury sector.
In addition to the website we created photography, design and artwork for their Corporate Gifting catalogue and worked with them on their content, email and social media strategy.
