Their WordPress website had solid foundations but was in need of some TLC. After tidying up the back-end and updating the WordPress theme and plug-ins to ensure everything ran smoothly, we created a new homepage web design. We created editorial-style content to give a high-end, aspirational feel. In addition, we updated the social media feed with a more modern grid layout and added an advanced slider with a subtle animated effect. We added functionality for the client to add promotional banners easily and pull in featured products as required. A mega-menu was created to navigate easily around the website, with the addition of lifestyle imagery for each category to help customers find what they needed.
The Woocommerce online shop was revamped completely for a more seamless user experience, ensuring that it was fully responsive across all devices. We also added category filters across all product ranges for ease of use and to fully showcase the product attributes. The branding was updated across the website to align with the brand’s positioning in the luxury sector.
An integrated approach
In addition to the website we created photography, design and artwork for their Corporate Gifting catalogue and worked with them on their content, email and social media strategy.