CAPE ISLAND
A LUXURY LIFESTYLE BRAND BASED IN CAPE TOWN, SOUTH AFRICA.
Creators of luxuriously scented candles, home fragrance, lotions and soaps using bespoke fragrances inspired by the raw beauty and natural wealth of Africa.
Year
2019 – 2020
Client
CAPE ISLAND
Services
Web design
Graphic design
WordPress development
E-commerce
Content creation
Brochure design
Mailchimp email template
Social media strategy
Background
CAPE ISLAND had an existing website but it wasn’t performing as it should. The user experience was poor and the design was visually outdated, making it out of sync with the rest of the brand. With a luxury product and aspirational branding, they wanted a more editorial aesthetic for their online presence, as well as better user experience for the e-commerce section of the website to drive more online sales.
Project Details
Their WordPress website had solid foundations but was in need of some TLC. After tidying up the back-end and updating the WordPress theme and plug-ins to ensure everything ran smoothly, we created a new homepage web design. We created editorial-style content to give a high-end, aspirational feel. In addition, we updated the social media feed with a more modern grid layout and added an advanced slider with a subtle animated effect. We added functionality for the client to add promotional banners easily and pull in featured products as required. A mega-menu was created to navigate easily around the website, with the addition of lifestyle imagery for each category to help customers find what they needed.
E-COMMERCE
The Woocommerce online shop was revamped completely for a more seamless user experience, ensuring that it was fully responsive across all devices. We also added category filters across all product ranges for ease of use and to fully showcase the product attributes. The branding was updated across the website to align with the brand’s positioning in the luxury sector.
An integrated approach
In addition to the website we created photography, design and artwork for their Corporate Gifting catalogue and worked with them on their content, email and social media strategy.
